DIGIDAY+ MEMBER EXCLUSIVES
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
This video series explores the state of the streaming ad industry.
Media
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is entering the race for political ad dollars.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
With the rise of the chief AI officer, it’s time to examine ‘czar’ culture
Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend?
Why Cava’s bid for brand awareness means prioritizing streaming ads
Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
A history of middle manager stress: The Return podcast, season 3, episode 1
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
Future of TV
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
This week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry.
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Media Buying
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
Indie agency group Meet The People to add True Independent Holdings to expand media offerings
Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
Podcasts
How Newsweek is pursuing audience and revenue growth this election year
Introducing Season 3 of The Return, a podcast about how to help middle management
Research
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Digiday+ Research: Publishers take their focus off events as revenue dips
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
The decision could spur an incredibly hot war for top talent with fewer barriers restricting high-level staff from hopping over to competitors.
The decision could spur an incredibly hot war for top talent with fewer barriers restricting high-level staff from hopping over to competitors.
Starting with a VIP event on Friday, Rare Beauty and TikTok Shop are co-hosting the latter’s first-ever IRL pop-up in Los Angeles. It will be open to the public all weekend. The activation follows Rare and TikTok Shop’s “Super Brand Day” joint promotion, which allowed the brand to have a mega TikTok Shop spotlight on its Soft Pinch Luminous Powder Blush launch from April 4-7.
Starting with a VIP event on Friday, Rare Beauty and TikTok Shop are co-hosting the latter’s first-ever IRL pop-up in Los Angeles. It will be open to the public all weekend. The activation follows Rare and TikTok Shop’s “Super Brand Day” joint promotion, which allowed the brand to have a mega TikTok Shop spotlight on its Soft Pinch Luminous Powder Blush launch from April 4-7.
President Biden signs a new TikTok bill, Saks goes into retail media and Amazon has a new grocery subscription service.
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Member ExclusiveResearch Briefing: Amazon expands grocery, while others falter
President Biden signs a new TikTok bill, Saks goes into retail media and Amazon has a new grocery subscription service.