Media

first party data

Media buyers don’t want to pay extra for publishers’ first-party data

The premium prices for publishers’ first-party data and contextual targeting solutions may be more than buyers are willing to pay for just yet.

The header image shows a person working on a computer.

Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal?

From GTC and GDC to Shoptalk: Major industry events put AI on center stage

From microchips to gaming to e-commerce, three previously disparate worlds all share a similar thread this week.

Marketing

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.

How Google’s entry into in-game advertising puts a spotlight on an industry in flux

Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword.

Why Riot Games is scaling back its dream of becoming ‘the next Disney’

Riot pushed too hard and too fast in its bid to evolve beyond games, former staffers told Digiday. It took decades of organic growth for Disney to evolve from a cartoon company into its current form; Riot hired talent from companies like Disney and Netflix to help lead a similar evolution, but hoped they could accomplish the task in a matter of years. 

Special Edition
The 2024 Notebook

This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.

Future of TV

Future of TV Briefing: TV ad buyers and sellers expect a ‘slow, long upfront’ — for now

This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market.

Future of TV Briefing: How outcome-based measurement may figure into this year’s upfront market

This week’s Future of TV Briefing looks at how business outcome measurement and guarantees may figure into this year’s upfront market.

Future of TV Briefing: How TV and streaming companies’ advertising and subscription businesses fared in Q4 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the business.

Media Buying

Ad execs sound off on Amazon’s DSP dilemma

Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.

Media Buying Briefing: Why sports investment is a lot more complex than it used to be

This isn’t your father’s sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.

Dentsu’s incoming data, tech chief discusses how generative AI could shape the future

As impressive and amusing as generative AI is becoming, the technology is backed by nothing more than data — putting datasets at the heart of all AI. At least that’s how one holding company head of tech sees it.


Digiday Publishing Summit
Mar 25, 2024

The Digiday Programmatic Marketing Summit offers an influential group of programmatic marketing leaders a chance to come together to discuss pain points, pitch solutions and ultimately, make valuable business connections.

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Fashion
Fashion Briefing: How Bob’s Watches is leveraging partnerships to grow

This week, we take a look at how Bob’s Watches, one of the biggest secondhand watch exchanges in the world, is using IRL activations to grow. We also look at the expansion plans of activewear brand Rhone and dig into some stats from ThredUp’s annual resale report.