DIGIDAY+ MEMBER EXCLUSIVES
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.
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Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AIApril 18, 2024 • 6 min read
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Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investmentApril 18, 2024 • 5 min read
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With a new ‘answer engine,’ Brave browser adds another generative AI tool for searchApril 17, 2024 • 4 min read
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The state of publisher revenue | Pathways to total revenue optimization in 2024April 15, 2024 • 12 min read
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NBA CMO Henault: How the league added music and fashion to its bench strengthApril 17, 2024 • 2 min read
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Indie agency group Meet The People to add True Independent Holdings to expand media offeringsApril 17, 2024 • 4 min read
Media
Publishers test new TikTok feature that adds links to organic videos
Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.
Digiday+ Research: Publishers take their focus off events as revenue dips
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
What platforms, brands and agencies hope to get out of the Possible conference in year 2
Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.
Marketing
Q1 ad rundown: there’s cautious optimism amid impending changes
The outlook for the rest of the year is a tale of two realities.
WTF is the American Privacy Rights Act
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
Here’s how some esports orgs are positioning themselves to withstand esports winter
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.
Media Buying
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.
Indie agency Left Off Madison takes a right turn into live shopping
Why one indie agency is investing in live shopping.
Podcasts
Introducing Season 3 of The Return, a podcast about how to help middle management
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
Research
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
Publisher strategies: How publishers are optimizing revenue streams
Working in the office every day may simply not be feasible for some neurodiverse employees, but getting WFH exceptions can be tricky.
Working in the office every day may simply not be feasible for some neurodiverse employees, but getting WFH exceptions can be tricky.
Brands and companies in similar markets have also begun offering nutrition services. But this is a first among fast-facial businesses, despite the boom in digestible beauty supplements and the accepted concept of inner-outer beauty.
Brands and companies in similar markets have also begun offering nutrition services. But this is a first among fast-facial businesses, despite the boom in digestible beauty supplements and the accepted concept of inner-outer beauty.
Add financial institutions to the list of companies piling into the retail media business. Earlier this month, JPMorgan Chase said its new business called Chase Media Solutions would start to sell ads on its app and website to retailers.
Add financial institutions to the list of companies piling into the retail media business. Earlier this month, JPMorgan Chase said its new business called Chase Media Solutions would start to sell ads on its app and website to retailers.